Guccio Gucci, son of an Italian trader founded the House of Gucci in Florence in 1906. Guccio an extraordinary craftsman, started selling luxury goods in the 1920s. In 1938, Gucci opened a boutique in Rome. After the death of Guccio in 1953, his son, Aldo expanded the company by opening more stores. In 1953, in New York its first Gucci store and in the late 60s several such shops in London, Paris and Tokyo launched. Gucci remains one of the leading luxury brands until the late70s. After a series of devastating business decisions led the company to the brink of bankruptcy.
In order to gain its lost glory, the brand has its entry into the watch market once again in the 1990s. This step has been taken to bring value to its place in the fashion market. Gucci watches began production in 1997 through an attitude based entirely on advanced quality, precision and thought to detail. Gucci pooled their creative abilities in the midst of an unprecedentedTo produce precision of Swiss craftsmanship Gucci watches.
In the same year 1997 was, Gucci Group to keep the operating assets of the 'Severin Montres Group' (as the world's leading manufacturers and distributors of watches) and designed his first watch. To gain an upper edge in the market, walked the group, some bold steps in the form of mergers and acquisitions made in 1999. She bought 'Yves Saint Laurent Couture' and 'Sanofi Beauté' and also requested a70% of the shares by Sergio Rossi.
This move provided Gucci with a strong base in the form of market development, and it was preparing a "launch market for its watches. Take the plan to take control of the whole market got a boost in 2000 when it acquired Boucheron International group. He created a domino effect on the market by securing the licensing rights to run 'Yves Saint Laurent Couture' watches.
All these steps are not only placed them in a stronger position but also replicatedGucci's promise to play a leading role in the global market for watches. By initiating such steps, Gucci made a place for themselves in the luxury goods market. Gucci watches quickly earn recognition as each clock marks a distinctive style with a fresh edge and urbane flare are.
Gucci watches are largely related by fashionable men and women who appreciate the design immensely even without regard to their movement and a number of utilities. The right of theBeginning, she has presented only the fashionable watches to win over the hearts of young people.
Stainless steel, sapphire crystal and soft silver are some of the important elements that characterize the attractiveness of the brand. Soft silver is still put into use, some of the dial-in model fashion. The model 3900, launched in order to destroy another rival product, has a fabric wristlet. Now when a niche has been created for its products, presents its watchessophisticatedly designed watches, stood on the summit of excellence. They are churning watches, both exciting and tempting to give the best Swiss watch design, in their own style and grace to a tough fight to rivals.
The clock core design follows the Swiss movement, which is known for its reliability. When the designer watches are no longer in fashion, one might come across this dilemma by the Gucci way, which of insuredConsistency.
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